Werk aan.
1 like
MORA
Cal. 727
Ik heb wat info gelezen over de brand Mora op Watchuseek.
Mora is a small town in the County of Dalarna, center of Sweden.
By tradition, they made “grandfather clocks” of a specific design, with floral paintings on the case.
Some small wall closks were also made.
The clocks were a cottage industry, made in the farms to augment the income.
In Sweden, Mora is associated with Swedish old, traditional quality, solid timepieces.
When Sweden got properly industrialised and started prosperring, somebody started importing good quality Swiss made watches under the name “Mora”. The watches were given different, mostly Swedish names, Sportur = sportwatch, Atlet = athlet etc.
The Swedish economy got a real boost during WW2, the average income was interationally very high, and the working class could afford luxuries like these watches.
They were not expensive, but as you can see from the movements, still superb quality! :-!
I remember them still being sold (NOS?) in the late 1960.
You can find loads of them in Sweden. As you see from the engraving, it seems they were also exported to the other Scandinavian countries. If not, maybe Danes working in Sweden (a lot did just after WW2) and brought them home.
As a note, other higher-lever watch Manufactures did the same, made a specific watch for the Swedish market. most notably, Omega made some watches (print on dial) for Sweden.
Other “Swedish”-Swiss makes were around, Svea (our National Figurehead), Tarnan (the Tern), Svalan (the Swallow) etc.
So you can maybe call it “a Private Brand”?
PS. Also traditionally, in Mora they hand carved a small wodded horse during the long, cold winters, brightly painted with a floral decoration, the same as on the cases.
4 likes
Vandaag deze naoorlogse Seiko binnengekregen. Het is een Seikosha (SKS) cal. 10 uurwerkje, en duidelijk geïnspireerd op een Moeris-uurwerkje, in licentie gebouwd in Japan door Seiko. Dit is een 15-steens uurwerkje, wat destijds als luxe beschouwd werd, omdat 7 of 9 steens normaal was.
8 likes
Super gaaf!!! Jumbo kast?
Gaaf!
1 like
