Nou ik heb anders een artikel gevonden waaruit blijkt dat nicknames wel degelijk voor prijsstijging zorgen: 
The Influence of Nicknames on Price Increases of Rolex and Seiko: A Deep Analysis
Rolex and Seiko, two giants in the watch industry, are often associated with nicknames that describe and glorify their iconic models. From the striking “Cermit” Submariner to Seiko’s beloved “Turtle,” these nicknames play a role in the perception and price increases of these watches. Let’s take a look at how these nicknames affect prices, with insights from a prominent Dutch watch journalist, Eric Windy.
Rolex: The Cermit and Other Iconic Nicknames
In addition to well-known nicknames like “Hulk,” “Pepsi,” and “Batman,” the “Cermit” Submariner stands synonymous for a Rolex Submariner with a green insert and is also associated with the popular coffee chain Starbucks because of the green color. This nickname, while less common than some others, certainly influences the price increases of this particular model.
Eric Windy explains: “The nickname ‘Cermit,’ like ‘Starbucks,’ adds a playful element to the identity of this Rolex model. It creates a unique association that can pique the interest of collectors and contribute to increasing demand and ultimately prices.”
Similar to other nicknames, the term “Cermit” adds to the mystique and collectible value of the respective Submariner, making it a sought-after item among watch enthusiasts.
Seiko: The Beloved Turtle
For Seiko, the nickname “Turtle” pays tribute to the distinctive cushion-shaped case of the Seiko Prospex Turtle dive watches. This nickname emphasizes the robustness and reliability of this model, which has contributed to the growing popularity and demand for this watch.
Eric Windy notes: “The nickname ‘Turtle’ carries strong emotional significance and evokes associations with Seiko’s dive watch history. This has led to a loyal fan base and a steady demand for these models, which in turn can lead to price increases on the secondary market.”
Like Rolex nicknames, the term “Turtle” adds to the allure and perceived value of Seiko watches, keeping them a desirable choice among watch collectors and enthusiasts.
Conclusion
Whether it’s the striking “Cermit” from Rolex or Seiko’s beloved “Turtle,” nicknames play a significant role in the perception and price increases of watches. By adding an extra layer of meaning and evoking emotional associations, these nicknames enhance the appeal of the respective models and contribute to their enduring popularity in the world of watch collecting and appreciation.
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