Gevolg van de dreigende handelsoorlog? Heeft dit gevolgen voor Europa?
Omega Watches Issues Financial Warning Amid U.S. Market Turbulence By Johnathan Miller | The New York Times April 1, 2025
In a surprising development, Swiss luxury watchmaker Omega has issued a financial warning, citing declining sales in the U.S. market and increasing economic uncertainty. The announcement, made early Tuesday morning, has raised concerns about the broader state of the luxury watch industry.
According to the company’s statement, Omega has experienced a significant downturn in revenue, primarily due to changing consumer preferences, inflationary pressures, and the rise of digital wearables. The brand, known for its iconic Speedmaster and Seamaster collections, has struggled to maintain its dominance in a market increasingly dominated by technology-driven timepieces.
“The U.S. market has posed challenges we can no longer ignore,” said Omega CEO Raynald Aeschlimann. “While we remain committed to our craftsmanship and heritage, the evolving landscape requires us to rethink our approach to sustain long-term growth.”
Industry analysts have pointed to several factors contributing to Omega’s struggles, including competition from high-end smartwatch manufacturers, shifts in consumer spending habits, and a general slowdown in luxury purchases. “Luxury watches face a unique challenge as younger buyers prioritize technological integration over traditional mechanical craftsmanship,” said Michael Thornton, an analyst at the Luxury Goods Research Institute. “Brands like Omega need to innovate to stay relevant.”
Despite the financial warning, Omega has reassured customers and investors that it remains operational and committed to delivering high-quality timepieces. The company is reportedly exploring new strategies, including digital marketing campaigns, collaborations, and potential adjustments to its pricing structure.
While experts caution that Omega’s situation could be an early indicator of broader challenges for the Swiss watch industry, some believe that strategic changes could help the brand navigate these difficulties. “Omega is a brand with immense heritage and global recognition,” said Thornton. “If they adapt effectively, they can weather this storm.”
For now, all eyes are on Omega as it navigates a rapidly changing marketplace, hoping to secure its place in the future of luxury watchmaking.
In het algemeen vind ik het niet verkeerd als de prijs ipv naar boven, maar een keer naar beneden gaat.
Kan toch niet goed gaan dat de horloges elk jaar 4-8% duurder worden, maar je daarvoor niks terugkrijgt!
Geen betere band,sluiting, werk oid. Gewoon voor het zelfde horloge elk jaar lekker meer betalen.
De klant moet een keer op een moment zich weren. Tja, in dit geval doet het Trump voor ons
Fake. Dit is wel een bericht uit de NYT van gisteren:
By Victoria Gomelsky
March 31, 2025
In 2017, the Swiss watch industry had just five brands that sold more than $1 billion at retail every year: Rolex, Omega, Cartier, Patek Philippe and Longines.
Today, that exclusive club has grown to eight with the addition of Audemars Piguet, Richard Mille and Vacheron Constantin, out of a watch universe estimated to include 400 Swiss brands.
What does that elite grouping say about changes since the pivotal year of 2017, when growing demand for luxury mechanical watches triggered the rise of the secondary market and a boom in independent watchmaking?
In short: The Swiss watch trade is becoming more concentrated, with the big brands getting bigger and their products getting pricier — and it all is happening against the backdrop of the industry’s continuing slowdown. “We see very few brands capable of scaling their businesses over time and keeping that positive dynamic,” said Oliver R. Müller, the founder of LuxeConsult, a watch consultancy near Lausanne, Switzerland.
