Een schilderij van Norman Rockwell dat geveild gaat worden bij Christies…

In 1948 the Swiss Federation of Watchmakers, now known as the Federation of the Swiss Watch Industry (FH), began work on an advertising campaign to raise the profile of Swiss watchmakers globally. The campaign needed an image that would make an immediate impact, communicating relatable aspects of watchmaking to a worldwide audience. They chose American illustrator Norman Rockwell for the job, and the result was an incredible painting of a boy, mesmerized by a watchmaker at the bench.
Verwachte opbrengst: 4 tot 6 miljoen $ …